Marketing effectiveness, insights from accounting and finance /
Marketing effectiveness, insights from accounting and finance /
[edited] by Stanley J. Shapiro, V.H. Kirpalani.
- xvii, 542 pages : illustrations ; 24 cm.
"EDP 1379941"--Cover.
Includes bibliographies and index.
0205079946 : $24.95 (est.)
83011930
Marketing--Management.
HF5415.13 / .M345 1984
658.8
"EDP 1379941"--Cover.
Includes bibliographies and index.
0205079946 : $24.95 (est.)
83011930
Marketing--Management.
HF5415.13 / .M345 1984
658.8