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Marketing effectiveness, insights from accounting and finance /

Marketing effectiveness, insights from accounting and finance / [edited] by Stanley J. Shapiro, V.H. Kirpalani. - xvii, 542 pages : illustrations ; 24 cm.

"EDP 1379941"--Cover.

Includes bibliographies and index.

ISBN: 0205079946 : $24.95 (est.)

LCCN: 83011930

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415.13 / .M345 1984

Dewey Class. No.: 658.8

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Portmore Community CollegeOnline Library Catalogue

Marketing effectiveness, insights from accounting and finance /

Portmore Community College
Online Library Catalogue