Marketing Plans : How to prepare them: How to use them /
McDonald, Malcolm.
Marketing Plans : How to prepare them: How to use them / Malcolm H.B. McDonald. - Third edition. - xiii, 485 pages : illustrations ; 25 cm. - The marketing series. Professional development . - Marketing series (London, England). Professional development. .
"Published on behalf of the Chartered Institute of Marketing and the CAM Foundation.". Includes index.
075062213X
95168950
Marketing--Management.
Marketing--Planning.
HF5415.13 / .M369183 1995
658.8/02
Marketing Plans : How to prepare them: How to use them / Malcolm H.B. McDonald. - Third edition. - xiii, 485 pages : illustrations ; 25 cm. - The marketing series. Professional development . - Marketing series (London, England). Professional development. .
"Published on behalf of the Chartered Institute of Marketing and the CAM Foundation.". Includes index.
075062213X
95168950
Marketing--Management.
Marketing--Planning.
HF5415.13 / .M369183 1995
658.8/02