Essentials of Marketing : A Global-Managerial Approach /
Perreault, William D.
Essentials of Marketing : A Global-Managerial Approach / William D. Perreault, Jr. and E. Jerome McCarthy. - Tenth edition. - xl, 638 pages : color illustrations ; 28 cm + 1 CD-ROM (4 3/4 inches). - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and indexes.
0072935898 (alk. paper) 9780072935899 0072964642 (CD-ROM)
2005043864
Marketing.
HF5415 / .M378 2006
658.8
Essentials of Marketing : A Global-Managerial Approach / William D. Perreault, Jr. and E. Jerome McCarthy. - Tenth edition. - xl, 638 pages : color illustrations ; 28 cm + 1 CD-ROM (4 3/4 inches). - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and indexes.
0072935898 (alk. paper) 9780072935899 0072964642 (CD-ROM)
2005043864
Marketing.
HF5415 / .M378 2006
658.8