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Essentials of Marketing : A Global-Managerial Approach /

Perreault, William D.

Essentials of Marketing : A Global-Managerial Approach / William D. Perreault, Jr. and E. Jerome McCarthy. - Tenth edition. - xl, 638 pages : color illustrations ; 28 cm + 1 CD-ROM (4 3/4 inches). - McGraw-Hill/Irwin series in marketing .

Includes bibliographical references and indexes.

ISBN: 0072935898 (alk. paper) 9780072935899 0072964642 (CD-ROM)

LCCN: 2005043864

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .M378 2006

Dewey Class. No.: 658.8

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Portmore Community CollegeOnline Library Catalogue

Essentials of Marketing : A Global-Managerial Approach /

Portmore Community College
Online Library Catalogue