Normal view MARC view ISBD view

Consumer Behavior : Building Marketing Strategy /

Hawkins, Del I.

Consumer Behavior : Building Marketing Strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney. - Eighth edition. - xxiv, 776 pages : color illustrations ; 27 cm + 1 CD ROM. - McGraw-Hill/Irwin series in marketing .

Includes bibliographical references and indexes.

System requirements for accompying CD ROM.

ISBN: 0072316020

LCCN: 2003041331

Subjects--Topical Terms:
Consumer behavior--United States.
Market surveys--United States.
Consumer behavior--United States--Case studies.

LC Class. No.: HF5415.33.U6 / H38 2001

Dewey Class. No.: 658.8/342/0973

Place hold
Print
Add to your cart (remove)
Send to device
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)

Portmore Community CollegeOnline Library Catalogue

Consumer Behavior : Building Marketing Strategy /

Portmore Community College
Online Library Catalogue