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Essentials of Marketing : Text and Cases /

Lancaster, Geoffrey, 1938-.

Essentials of Marketing : Text and Cases / Geoffrey Lancaster and Lester Massingham. - Second edition. - 496 pages : illustrations ; 25 cm.

Includes bibliographical references and index.

ISBN: 0077077288

LCCN: 93019905

Subjects--Topical Terms:
Marketing.
Marketing--Case studies.

LC Class. No.: HF5415 / .L2625 1993

Dewey Class. No.: 658.8

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Portmore Community CollegeOnline Library Catalogue

Essentials of Marketing : Text and Cases /

Portmore Community College
Online Library Catalogue