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Services Marketing /

Bateson, John E. G.

Services Marketing / John E. G. Bateson and K. Douglas Hoffman. - Fourth edition (International edition). - xvii, 468 pages : illustrations ; 26 cm.

Includes glossary and index.

ISBN: 9780538476454 0538476451

Subjects--Topical Terms:
Services Industries--Marketing.

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Portmore Community CollegeOnline Library Catalogue

Services Marketing /

Portmore Community College
Online Library Catalogue