TY  - BOOK
ED  - National Commercial Bank
TI  - Turning up the heat: branding a lasting impression
U1  - Pam 332 Ja Nat 
PY  - 2007///
CY  - Kingston (32 Trafagalar Rd., Kgn. 10)
PB  - NCB, 
KW  -  
KW  - LCSH
KW  - NCB Capital Markets Limited
KW  - Capital market
KW  - Jamaica
ER  -