MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01347cam a2200385Mc 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
ocn870443482 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20220719214735.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110726s2009 sz a b 000 0 eng d |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
NLJDA |
| Language of cataloging |
eng |
| Transcribing agency |
NLJDA |
| Modifying agency |
OCLCQ |
| -- |
CNWLU |
| -- |
OCLCO |
| -- |
OCLCF |
| -- |
IYU |
| -- |
OCLCQ |
| -- |
OCLCO |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9782940373987 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
2940373981 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)870443482 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8/27 |
| Edition number |
22 |
| 049 ## - LOCAL HOLDINGS (OCLC) |
|---|
| Holding library |
MAIN |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Davis, Melissa |
| Titles and words associated with a name |
(Writer on branding) |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
The fundamentals of branding |
| Statement of responsibility, etc. |
Melissa Davis |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Lausanne |
| Name of publisher, distributor, etc. |
AVA Publishing SA |
| Date of publication, distribution, etc. |
2009 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
[184] pages |
| Other physical details |
illustrations (some color) |
| Dimensions |
23 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 490 ## - SERIES STATEMENT |
|---|
| Series statement |
AVA academia series |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Bibliography: page 184 |
| 590 ## - LOCAL NOTE (RLIN) |
|---|
| Local note |
NLJCols20082021 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Branding (Marketing) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising |
| General subdivision |
Social aspects. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising |
| General subdivision |
Psychological aspects. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Customer relations. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising |
| General subdivision |
Psychological aspects |
| Source of heading or term |
fast |
| Authority record control number or standard number |
(OCoLC)fst00797734 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising |
| General subdivision |
Social aspects |
| Source of heading or term |
fast |
| Authority record control number or standard number |
(OCoLC)fst00797762 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Branding (Marketing) |
| Source of heading or term |
fast |
| Authority record control number or standard number |
(OCoLC)fst01743755 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Customer relations |
| Source of heading or term |
fast |
| Authority record control number or standard number |
(OCoLC)fst00885533 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
| Classification part |
658.8/27 |
