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The fundamentals of branding

Davis, Melissa (Writer on branding)

The fundamentals of branding Melissa Davis - Lausanne AVA Publishing SA 2009 - [184] pages illustrations (some color) 23 cm - AVA academia series .

Bibliography: page 184

ISBN: 9782940373987 2940373981

Subjects--Topical Terms:
Branding (Marketing)
Advertising--Social aspects.
Advertising--Psychological aspects.
Customer relations.
Advertising--Psychological aspects
Advertising--Social aspects
Branding (Marketing)
Customer relations

Dewey Class. No.: 658.8/27

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